King Apparel was conceived and started back in 2003 in the humble surroundings of our bedrooms in the East End of London. The aim was to create a British streetwear brand that could stand with the best the United States had to offer.
We had the seeds of a vision, as well as strong backgrounds in music, board sports and design, but lacked financial backing. It was with the help of The Prince’s Trust charity that we were finally able to make the brand a reality.
Drawing on our working-class principles of knowing the true value of a hard day’s (and night’s!) work, we used the small loan, along with income earned from temping jobs, to launch King Apparel’s first collection in June 2003.
To help push the brand forward and establish it as a major player, we combined innovative designs with diligent quality control. Collaborations with young musicians, including Plan B and Wretch 32, soon followed as did deals with headwear giants New Era and Starter, all which helped build a loyal following.
8th September 1pm-8pm
9th September 10am-7pm
10th September 10am-7pm
11th September 10am-7pm