Alfie Douglas officially launched in April 2014 with big name customers already including Ellie Goulding, Jessie Ware and Lucy Rose. We’ll let you guess which singer-songwriter included her Alfie backpack in one of her videos! The bags are sensibly designed, made from panels of leather which are used across every shape of bag to create endless varieties – and when you browse the products on the website, it tells you exactly how much of your stuff you’ll be able to cram into each bag. So for instance, the Alfie Two – Backpack – Small will fit your standard iPad, whilst the Alfie One – Large comfortably fits your 15 inch laptop, plus other daily work essentials. Straps are made from British bridles and feature solid brass cast nickel-plated fittings and external hand- stitching gives the bags a rigidity that fills you with trust that this new bag of yours, can take a battering for years to come.