The Björn Borg Group owns and develops the Björn Borg brand. The focus of the business is on underwear and sports apparel as well as the licensing of footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which Sweden and the Netherlands are the largest.

Sample Sales
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Earlier Event: May 24
Shaun Leane Sample Sale
Later Event: May 26
Live Fashion Multibrand Sample Sale