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Sahara is renowned for a unique, bohemian chic aesthetic that has evolved out of endless travels around the world in search of new experiences and ideas.
The story begins over thirty years ago, when founder Suzy Coppersmith-Heaven graduated from the Royal College of Art and decided to travel around the world in the hope of finding inspiration. Sahara was founded as both a result and a part of the varied cultural influences and artisanal collaborations that she discovered and developed along the way.
Combined with a contemporary vision and the desire to provide an individual shopping experience for individual women, Sahara tapped into an unexplored area of a high street shopping experience that was becoming increasingly homogenised.