Four boutiques based on the affluent Connaught street in W1 have come together to host a fabulous sample sale. With their own brands as well as other prestigious brands such as MOTHER, Rupert Sanderson, Bella Freud, Raquel Allegra, Rachel Comey and MASSCOB this sample sale is one not to miss.
Viola is the tiniest, prettiest, gem box of a boutique, tucked away on leafy Connaught Street, in the heart of Central London. Since opening its doors in 2009, the store has acquired a loyal following, drawn to the mix of independent ready to wear brands, carefully sourced unique pieces and friendly knowledgable service.
A fusion of fashion and contemporary culture
A collection that is always contemporary, effortless and multi-functional; ME+EM combines an obsessive focus on cut, colour and quality with a keen eye for detail. Launched in 2009, the brand was born to spring free of the ‘shoulds’ and ‘oughts’ of how the fashion industry serves busy women.
Ann Louise Roswald
Ann Louise Roswald is a London-based fashion designer and namesake premium womenswear label. Roswald graduated with a First Class Honours Degree in Fashion and Printed Textiles from the prestigious Central St Martins College of Art and Design. She was soon to put her degree to good use, when after her graduate show in 1998 at London Fashion Week, she was asked to create a womenswear collection for London department store Liberty. Her first collection impressed and was soon also snapped up by London’s The Cross and New York’s Barneys.